{"id":386942,"date":"2025-11-05T10:41:18","date_gmt":"2025-11-05T09:41:18","guid":{"rendered":"https:\/\/www.webdo.tn\/fr\/?p=386942"},"modified":"2025-11-05T12:09:06","modified_gmt":"2025-11-05T11:09:06","slug":"publicite-sur-les-reseaux-lordre-des-medecins-sanctionne-plusieurs-praticiens","status":"publish","type":"post","link":"https:\/\/www.webdo.tn\/fr\/actualite\/national\/publicite-sur-les-reseaux-lordre-des-medecins-sanctionne-plusieurs-praticiens\/386942\/","title":{"rendered":"Publicit\u00e9 sur les r\u00e9seaux : L\u2019Ordre des m\u00e9decins sanctionne plusieurs praticiens"},"content":{"rendered":"\n<p>Le Conseil national de l\u2019Ordre des m\u00e9decins a annonc\u00e9 avoir engag\u00e9 des mesures disciplinaires contre plusieurs praticiens pour avoir diffus\u00e9 des contenus \u00e0 caract\u00e8re publicitaire sur les r\u00e9seaux sociaux, en infraction avec le Code de d\u00e9ontologie m\u00e9dicale. L\u2019institution met en garde contre une d\u00e9rive croissante du marketing m\u00e9dical en ligne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-une-multiplication-de-publications-promotionnelles-sur-internet\">Une multiplication de publications promotionnelles sur Internet<\/h2>\n\n\n\n<p>Dans un communiqu\u00e9 publi\u00e9 ce mercredi, l\u2019Ordre s\u2019est dit \u00ab profond\u00e9ment pr\u00e9occup\u00e9 \u00bb par la prolif\u00e9ration de contenus promotionnels \u00e9manant de m\u00e9decins sur les plateformes num\u00e9riques. Il rappelle que toute publicit\u00e9 m\u00e9dicale, directe ou indirecte, demeure strictement interdite par la r\u00e9glementation tunisienne.<\/p>\n\n\n\n<p>Les infractions constat\u00e9es concernent des publications sponsoris\u00e9es, des vid\u00e9os promotionnelles, des t\u00e9moignages de patients ou encore des collaborations avec des influenceurs, autant de pratiques jug\u00e9es contraires \u00e0 l\u2019\u00e9thique professionnelle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rappel-a-l-ordre-et-sanctions-disciplinaires\">Rappel \u00e0 l\u2019ordre et sanctions disciplinaires<\/h2>\n\n\n\n<p>L\u2019Ordre des m\u00e9decins a exhort\u00e9 l\u2019ensemble des praticiens \u00e0 retirer imm\u00e9diatement tout contenu publicitaire diffus\u00e9 en ligne et \u00e0 se conformer \u00e0 la Charte d\u2019\u00e9thique professionnelle relative \u00e0 l\u2019usage du web et des m\u00e9dias num\u00e9riques.<\/p>\n\n\n\n<p>Plusieurs proc\u00e9dures disciplinaires sont d\u00e9j\u00e0 en cours, selon le communiqu\u00e9. Les m\u00e9decins reconnus coupables d\u2019infractions r\u00e9p\u00e9t\u00e9es ou graves risquent des sanctions allant jusqu\u2019\u00e0 la radiation du tableau de l\u2019Ordre.<\/p>\n\n\n\n<p>L\u2019institution insiste sur la n\u00e9cessit\u00e9 de pr\u00e9server la dignit\u00e9 du corps m\u00e9dical et la confiance du public. Elle affirme son engagement \u00e0 faire respecter les principes fondamentaux de la d\u00e9ontologie, rappelant que la m\u00e9decine ne saurait \u00eatre assimil\u00e9e \u00e0 une activit\u00e9 commerciale.<\/p>\n\n\n\n<p>L\u2019Ordre conclut en r\u00e9affirmant sa mission : garantir le respect de l\u2019\u00e9thique m\u00e9dicale, prot\u00e9ger les patients et maintenir l\u2019int\u00e9grit\u00e9 de la profession dans un environnement num\u00e9rique en pleine expansion.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"665\" height=\"622\" src=\"https:\/\/www.webdo.tn\/fr\/wp-content\/uploads\/2025\/11\/Capture-decran-2025-11-05-103459.png\" alt=\"\" class=\"wp-image-386943\" srcset=\"https:\/\/www.webdo.tn\/fr\/wp-content\/uploads\/2025\/11\/Capture-decran-2025-11-05-103459.png 665w, https:\/\/www.webdo.tn\/fr\/wp-content\/uploads\/2025\/11\/Capture-decran-2025-11-05-103459-300x281.png 300w\" sizes=\"(max-width: 665px) 100vw, 665px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Lire aussi<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webdo.tn\/fr\/actualite\/national\/tunisie-sur-19001600-medecins-generalistes-et-de-famille-senvolent-vers-leurope\/386166\/\">Tunisie : Sur 1900 m\u00e9decins g\u00e9n\u00e9ralistes et de famille, 1600 s\u2019envolent vers l\u2019Europe<\/a><\/li>\n<\/ul>\n<\/blockquote>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Le Conseil national de l\u2019Ordre des m\u00e9decins a annonc\u00e9 avoir engag\u00e9 des mesures disciplinaires contre plusieurs praticiens pour avoir diffus\u00e9 des contenus \u00e0 caract\u00e8re publicitaire sur les r\u00e9seaux sociaux, en infraction avec le Code de d\u00e9ontologie m\u00e9dicale. L\u2019institution met en garde contre une d\u00e9rive croissante du marketing m\u00e9dical en ligne. Une multiplication de publications promotionnelles [&hellip;]<\/p>\n","protected":false},"author":3191,"featured_media":386944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[2701,5326,6579,2608],"class_list":["post-386942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","tag-medecins","tag-ordre-des-medecins","tag-publicite","tag-tunisie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publicit\u00e9 sur les r\u00e9seaux : L\u2019Ordre des m\u00e9decins sanctionne plusieurs praticiens - webdo<\/title>\n<meta name=\"description\" content=\"L&#039;Ordre des m\u00e9decins prend des mesures contre la publicit\u00e9 sur les r\u00e9seaux, mettant en lumi\u00e8re des infractions d\u00e9ontologiques graves.\" 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