{"id":220111,"date":"2025-02-25T18:24:00","date_gmt":"2025-02-25T18:24:00","guid":{"rendered":"https:\/\/www.webdo.tn\/fr\/blog\/2025\/02\/25\/paiement-mobile-un-boom-en-tunisie-malgre-des-technologies-limitees\/"},"modified":"2025-05-21T08:59:28","modified_gmt":"2025-05-21T08:59:28","slug":"paiement-mobile-un-boom-en-tunisie-malgre-des-technologies-limitees","status":"publish","type":"post","link":"https:\/\/www.webdo.tn\/fr\/actualite\/national\/paiement-mobile-un-boom-en-tunisie-malgre-des-technologies-limitees\/220111\/","title":{"rendered":"Paiement mobile : un boom en Tunisie malgr\u00e9 des technologies limit\u00e9es"},"content":{"rendered":"<p>Le Bulletin des paiements 2024 de la Banque Centrale de Tunisie (BCT) d\u00e9voile une progression remarquable des transactions \u00e9lectroniques, qui atteignent 163 milliards de dinars, enregistrant une hausse de 23 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente.<\/p>\n<p>\t\t\t\t\t\t\t\t\tCette \u00e9volution est largement port\u00e9e par l\u2019essor du paiement mobile, dont la valeur des transactions a grimp\u00e9 de 21,4 %, atteignant 4 524,7 millions de dinars.<\/p>\n<p>Cependant, contrairement aux pays o\u00f9 les paiements sans contact via Apple Pay ou Google Pay dominent, le paiement mobile en Tunisie repose sur un syst\u00e8me plus rudimentaire, bas\u00e9 sur des transactions valid\u00e9es par codes de confirmation SMS via Tunisie Mon\u00e9tique. Cette technologie, bien que pratique, reste en de\u00e7\u00e0 des standards internationaux en mati\u00e8re de digitalisation des paiements.\u00a0<\/p>\n<p>Le rapport de la BCT indique aussi une progression de 11,9 % des virements, qui atteignent 184,3 millions de dinars, confirmant leur r\u00f4le central dans les transactions financi\u00e8res du pays. Par ailleurs, le nombre de cartes bancaires s\u2019\u00e9tablit \u00e0 5,49 millions, tandis que le parc de DAB\/GAB et de terminaux de paiement \u00e9lectronique (TPE) atteint respectivement 3 305 et 39 100 unit\u00e9s.\u00a0<\/p>\n<p>Malgr\u00e9 ces avanc\u00e9es, le e-commerce peine encore \u00e0 d\u00e9coller, avec seulement 1 126 sites marchands actifs. Un d\u00e9fi majeur reste \u00e0 surmonter : le taux \u00e9lev\u00e9 de rejet des transactions, atteignant 44,1 % en montant et 51 % en nombre pour certaines op\u00e9rations. Cette faiblesse structurelle freine l\u2019adoption des paiements num\u00e9riques et souligne la n\u00e9cessit\u00e9 de moderniser l\u2019infrastructure et de renforcer la fiabilit\u00e9 du syst\u00e8me financier tunisien.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le paiement mobile en Tunisie conna\u00eet une forte croissance, avec une hausse de 21,4 % des transactions, mais reste limit\u00e9 par des technologies obsol\u00e8tes. Le rap&#8230;<\/p>\n","protected":false},"author":3166,"featured_media":242016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[2807,3894,3895,3896,2608],"class_list":["post-220111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national","tag-bct","tag-e-commerce","tag-paiement-mobile","tag-tpe","tag-tunisie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paiement mobile : un boom en Tunisie malgr\u00e9 des technologies limit\u00e9es<\/title>\n<meta name=\"description\" content=\"Le paiement mobile en Tunisie conna\u00eet une forte croissance, avec une hausse de 21,4 % des transactions, mais reste limit\u00e9 par des technologies obsol\u00e8tes. 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