{"id":210742,"date":"2023-12-12T09:42:00","date_gmt":"2023-12-12T09:42:00","guid":{"rendered":"https:\/\/www.webdo.tn\/fr\/blog\/puma-met-fin-au-parrainage-de-l-equipe-nationale-de-football-d-israel\/210742\/"},"modified":"2025-05-20T22:55:53","modified_gmt":"2025-05-20T22:55:53","slug":"puma-met-fin-au-parrainage-de-l-equipe-nationale-de-football-d-israel","status":"publish","type":"post","link":"https:\/\/www.webdo.tn\/fr\/actualite\/sport\/puma-met-fin-au-parrainage-de-l-equipe-nationale-de-football-d-israel\/210742\/","title":{"rendered":"Puma met fin au parrainage de l’\u00e9quipe nationale de football d’Isra\u00ebl"},"content":{"rendered":"

La soci\u00e9t\u00e9 allemande d\u2019articles de sport, Puma, a annonc\u00e9 aujourd\u2019hui, qu\u2019elle ne serait plus le sponsor officiel de l\u2019\u00e9quipe de football d\u2019Isra\u00ebl \u00e0 partir de l\u2019ann\u00e9e prochaine.<\/p>\n

\t\t\t\t\t\t\t\t\tCette annonce intervient alors que de nombreux magasins de la marque allemande ont \u00e9t\u00e9 pris pour cible en Europe par des manifestants pro-palestiniens depuis le 7 octobre.<\/p>\n

Puma a, n\u00e9anmoins,\u00a0expliqu\u00e9 que sa d\u00e9cision d\u2019arr\u00eater de sponsoriser l\u2019\u00e9quipe d\u2019Isra\u00ebl n\u2019est pas li\u00e9e \u00e0 la guerre en cours. La soci\u00e9t\u00e9 affirme que la rupture du contrat \u00e9tait pr\u00e9vue depuis l\u2019ann\u00e9e derni\u00e8re \u00ab\u00a0pour des raisons \u00e9conomiques\u00a0\u00bb, comme elle a pu le faire avec d\u2019autres \u00e9quipes nationales.<\/p>\n

En 2018, la marque avait subi des appels au boycott lorsqu\u2019elle avait d\u00e9cid\u00e9 de signer avec la s\u00e9lection sioniste. Elle s\u2019\u00e9tait alors d\u00e9fendue de cautionner \u00ab\u00a0les colonies en expliquant que son contrat \u00e9tait avec l\u2019\u00e9quipe nationale et non avec une \u00e9quipe locale dans les \u00ab\u00a0colonies.<\/p>\n

Depuis le d\u00e9but du conflit entre Isra\u00ebl et le Hamas, plusieurs pays observent des vagues de boycotts de marques et d\u2019enseignes ayant adopt\u00e9es des positions pro-isra\u00e9liennes. Parmi elles, la cha\u00eene de grande distribution Carrefour, la marque de produits cosm\u00e9tiques L\u2019Or\u00e9al, Christian Dior, ou encore la marque de pr\u00eat-\u00e0-porter Zara.\u00a0<\/p>\n

L\u2019ampleur du boycott est difficile \u00e0 quantifier, parce que la plupart des marques concern\u00e9es n\u2019ont pas communiqu\u00e9 sur les pertes.<\/p>\n","protected":false},"excerpt":{"rendered":"

Puma a d\u00e9cid\u00e9 de mettre fin au parrainage de l\u2019\u00e9quipe de football d\u2019Isra\u00ebl.<\/p>\n","protected":false},"author":3182,"featured_media":248543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2593],"tags":[3509,5146,7402],"class_list":["post-210742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport","tag-boycott","tag-conflit","tag-puma"],"yoast_head":"\nPuma met fin au parrainage de l'\u00e9quipe nationale de football d'Isra\u00ebl<\/title>\n<meta name=\"description\" content=\"Puma a d\u00e9cid\u00e9 de mettre fin au parrainage de l\u2019\u00e9quipe de football d\u2019Isra\u00ebl.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdo.tn\/fr\/actualite\/sport\/puma-met-fin-au-parrainage-de-l-equipe-nationale-de-football-d-israel\/210742\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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