{"id":210736,"date":"2023-12-11T20:18:00","date_gmt":"2023-12-11T20:18:00","guid":{"rendered":"https:\/\/www.webdo.tn\/fr\/blog\/zara-retire-une-campagne-face-a-des-appels-au-boycott\/210736\/"},"modified":"2025-05-20T22:39:08","modified_gmt":"2025-05-20T22:39:08","slug":"zara-retire-une-campagne-face-a-des-appels-au-boycott","status":"publish","type":"post","link":"https:\/\/www.webdo.tn\/fr\/actualite\/international\/zara-retire-une-campagne-face-a-des-appels-au-boycott\/210736\/","title":{"rendered":"Zara retire une campagne face \u00e0 des appels au boycott"},"content":{"rendered":"

Zara a retir\u00e9 lundi une campagne publicitaire mettant pr\u00e9sentant des mannequins avec des membres manquants et des statues envelopp\u00e9es de blanc sur la premi\u00e8re page de son site Web et de son application, apr\u00e8s avoir suscit\u00e9 des appels de certains militants pro-palestiniens au boycott du d\u00e9taillant de mode.<\/p>\n

\t\t\t\t\t\t\t\t\tInditex, propri\u00e9taire de Zara, a d\u00e9clar\u00e9 que le changement faisait partie de sa proc\u00e9dure normale de rafra\u00eechissement du contenu.\u00a0<\/p>\n

L\u2019entreprise n\u2019a pas comment\u00e9 les appels au boycott, mais a indiqu\u00e9 que la collection \u00ab Atelier \u00bb avait \u00e9t\u00e9 con\u00e7ue en juillet et que les photos avaient \u00e9t\u00e9 prises en septembre. La guerre entre Isra\u00ebl et le Hamas a commenc\u00e9 apr\u00e8s le 7 octobre.<\/p>\n

En d\u00e9voilant sur son compte officiel Instagram les photos de sa nouvelle campagne publicitaire, la c\u00e9l\u00e8bre marque espagnole de v\u00eatements ZARA a d\u00e9clench\u00e9 une v\u00e9ritable vague de col\u00e8re sur les r\u00e9seaux sociaux.<\/p>\n

Et pour cause, cette campagne publicitaire a exploit\u00e9 la souffrance des Palestiniens en utilisant des images de linceuls blancs, de cadavres et de cercueils, etc., des images qui circulent \u00e0 travers le monde entier depuis le d\u00e9clenchement de la guerre \u00e0 Gaza et les atrocit\u00e9s commises par l\u2019entit\u00e9 sioniste.<\/p>\n

Sur X (Twitter), le hashtag #BoycottZARA, d\u00e9sormais viral dans plusieurs pays arabes, appelle \u00e0 boycotter express\u00e9ment la marque espagnole voire \u00e0 l\u2019interdire, qualifiant cette campagne d\u2019inhumaine. De quoi contraindre ZARA \u00e0 supprimer certaines images de ses comptes. Sur X, toutes les photos relatives \u00e0 l\u2019indignation des internautes ont \u00e9t\u00e9 supprim\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"

Inditex, propri\u00e9taire de Zara, a d\u00e9clar\u00e9 que le changement faisait partie de sa proc\u00e9dure normale de rafra\u00eechissement du contenu.\u00a0<\/p>\n","protected":false},"author":3175,"featured_media":248539,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2598],"tags":[7397,2608],"class_list":["post-210736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","tag-droits-de-lhomme","tag-tunisie"],"yoast_head":"\nZara retire une campagne face \u00e0 des appels au boycott<\/title>\n<meta name=\"description\" content=\"Inditex, propri\u00e9taire de Zara, a d\u00e9clar\u00e9 que le changement faisait partie de sa proc\u00e9dure normale de rafra\u00eechissement du contenu.\u00a0\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdo.tn\/fr\/actualite\/international\/zara-retire-une-campagne-face-a-des-appels-au-boycott\/210736\/\" 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