{"id":183944,"date":"2015-09-16T09:45:00","date_gmt":"2015-09-16T09:45:00","guid":{"rendered":"https:\/\/www.webdo.tn\/fr\/actualite\/blog\/publicite-internet-va-ecraser-la-television-en-2018\/183944\/"},"modified":"2025-05-22T12:50:28","modified_gmt":"2025-05-22T12:50:28","slug":"publicite-internet-va-ecraser-la-television-en-2018","status":"publish","type":"post","link":"https:\/\/www.webdo.tn\/fr\/actualite\/international\/publicite-internet-va-ecraser-la-television-en-2018\/183944\/","title":{"rendered":"Publicit\u00e9 : Internet va \u00e9craser la t\u00e9l\u00e9vision en 2018"},"content":{"rendered":"

Une \u00e9tude effectu\u00e9e par ZenithOptimedia, l’agence m\u00e9dia du groupe Publicis et publi\u00e9e lundi dernier, r\u00e9v\u00e8le que les investissements publicitaires sur Internet vont d\u00e9passer la publicit\u00e9 \u00e0 la t\u00e9l\u00e9vision en 2018. La m\u00eame \u00e9tude montre que la publicit\u00e9 sur la presse papier est en phase de d\u00e9croissance.<\/p>\n

\u00ab\u00a0A ce rythme de croissance, la publicit\u00e9 sur Internet devrait d\u00e9passer la t\u00e9l\u00e9vision au niveau mondial en 2018\u00a0\u00bb, estime ZenithOptimedia dans son \u00e9tude. La presse papier continuera pour sa part \u00e0 perdre du march\u00e9 et sera d\u00e9pass\u00e9e par la publicit\u00e9 sur mobile en 2016, qui deviendra \u00e0 l\u2019occasion le troisi\u00e8me support publicitaire dans le monde, derri\u00e8re l\u2019Internet fixe et la t\u00e9l\u00e9vision.<\/p>\n

Avec 39,4% de d\u00e9penses publicitaires en 2007, la publicit\u00e9 sur papier devrait passer \u00e0 19,6% en 2016 pour atteindre 16,7% en 2017. \u00ab\u00a0La t\u00e9l\u00e9vision captera alors 35,9% des d\u00e9penses publicitaires, l’internet fixe 19,1% et l’internet mobile 15%\u00a0\u00bb, lit-ont dans l\u2019\u00e9tude publi\u00e9e par ZenithOptimedia.<\/p>\n

Le march\u00e9 publicitaire dans le monde va, selon les chiffres de ZenithOptimedia, croitre de 4% et les investissements vont atteindre les 544 milliards de dollars \u00e0 la fin de 2015. En 2016, les investissements publicitaires vont connaitre une hausse et ce, compte tenu des Jeux Olympiques d\u2019\u00e9t\u00e9 qui seront organis\u00e9s \u00e0 Rio, au Br\u00e9sil.
\nA.A.<\/p>\n","protected":false},"excerpt":{"rendered":"

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