{"id":182697,"date":"2017-02-06T12:19:00","date_gmt":"2017-02-06T12:19:00","guid":{"rendered":"https:\/\/www.webdo.tn\/fr\/blog\/super-bowl-pub-plus-grand-evenement-sportif-us-se-dresse-contre-trump\/182697\/"},"modified":"2025-05-19T08:37:11","modified_gmt":"2025-05-19T08:37:11","slug":"super-bowl-pub-plus-grand-evenement-sportif-us-se-dresse-contre-trump","status":"publish","type":"post","link":"https:\/\/www.webdo.tn\/fr\/actualite\/international\/super-bowl-pub-plus-grand-evenement-sportif-us-se-dresse-contre-trump\/182697\/","title":{"rendered":"Super Bowl : Quand la pub du plus grand \u00e9v\u00e9nement sportif US se dresse contre Trump"},"content":{"rendered":"<p>Apr\u00e8s les marches et les protestation qui se sont traduites en une suspension du d\u00e9cret \u00ab\u00a0anti-musulman\u00a0\u00bb de Trump, sa politique anti-immigration a \u00e9t\u00e9 \u00e9voqu\u00e9e subtilement (ou pas) \u00e0 travers les publicit\u00e9s visionn\u00e9es lors de l\u2019\u00e9v\u00e9nement sportif de l&rsquo;ann\u00e9e aux Etats-Unis : le Super Bowl.<\/p>\n<p>Budweiser, 84 Lumber, Airbnb ou encore Coca Cola&#8230; Les marques et entreprises ont choisi de frapper fort et de profiter de l&rsquo;\u00e9norme audience du Super Bowl (plus de 111 millions de t\u00e9l\u00e9spectateurs en 2016), pour s&rsquo;opposer \u00e0 la politique hostile du nouveau pr\u00e9sident et redorer l&rsquo;image \u00a0de l&rsquo;Am\u00e9rique multiculturelle, qui accepte toutes les nationalit\u00e9s cherchant \u00e0 s&#8217;emparer de l'\u00a0\u00bbAmerican Dream\u00a0\u00bb.<\/p>\n<p>\u00ab\u00a0Nous croyons que, peu importe qui tu es, d\u2019o\u00f9 tu viens, qui tu aimes ou qui tu v\u00e9n\u00e8res, tout le monde a sa place. Le monde est plus beau quand on s\u2019accepte\u00a0\u00bb, \u00e0 travers ces mots et des images de visages \u00e0 travers le monde entier, Airbnb a r\u00e9agit.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=LhP5sDUnF6c<\/p>\n<p>Coca Cola a choisi de ressortir une publicit\u00e9 datant de 2014, o\u00f9 la c\u00e9l\u00e8bre chanson \u00ab\u00a0America is Beautiful\u00a0\u00bb est chant\u00e9e en diff\u00e9rentes langues, pr\u00f4nant la tol\u00e9rance.<\/p>\n<div class=\"jeg_video_container jeg_video_content\"><iframe title=\"Budweiser 2017 Super Bowl Commercial | \u201cBorn The Hard Way\u201d\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/HtBZvl7dIu4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>Budweiser, la marque de bi\u00e8re la plus consomm\u00e9e aux Etats-Unis, a rappel\u00e9 dans sa pub, les origines\u00a0de l\u2019un de ses fondateurs, Adolphus Busch, qui \u00e9tait immigr\u00e9 allemand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Super Bowl : Quand la pub du plus grand \u00e9v\u00e9nement sportif US se dresse contre Trump<\/p>\n","protected":false},"author":3222,"featured_media":311329,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2598],"tags":[2600],"class_list":["post-182697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","tag-guerre"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Super Bowl : Quand la pub du plus grand \u00e9v\u00e9nement sportif US se dresse contre Trump<\/title>\n<meta name=\"description\" content=\"Super Bowl : Quand la pub du plus 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