{"id":179379,"date":"2018-02-14T18:53:00","date_gmt":"2018-02-14T18:53:00","guid":{"rendered":"https:\/\/www.webdo.tn\/fr\/blog\/pour-la-saint-valentin-ooredoo-tacle-orange-a-sa-maniere\/179379\/"},"modified":"2025-05-19T00:04:25","modified_gmt":"2025-05-19T00:04:25","slug":"pour-la-saint-valentin-ooredoo-tacle-orange-a-sa-maniere","status":"publish","type":"post","link":"https:\/\/www.webdo.tn\/fr\/actualite\/tech\/pour-la-saint-valentin-ooredoo-tacle-orange-a-sa-maniere\/179379\/","title":{"rendered":"Pour la Saint-Valentin, Ooredoo tacle Orange \u00e0 sa mani\u00e8re"},"content":{"rendered":"

La concurrence entre les op\u00e9rateurs t\u00e9l\u00e9phoniques en Tunisie a permis de faire ressortir des spots et campagnes publicitaires m\u00e9morables. On se rappelle tous de Tunisie Telecom par exemple qui, en juin 2016, avait jou\u00e9 la carte de la subtilit\u00e9 en taclant ses concurrents historiques.\u00a0Les trois op\u00e9rateurs \u00e9taient donc entr\u00e9s dans une course de \u00ab\u00a0portabilit\u00e9\u00a0\u00bb, chacun y allant de ses arguments tout en tentant \u00ab\u00a0d\u2019\u00e9corcher les autres concurrents\u00a0\u00bb.<\/p>\n

Mettant en vedette l\u2019incontournable Hichem Rostom, les sports publicitaires de Tunisie Telecom, qui venaient en r\u00e9ponse aux spots des concurrents, relevaient d\u2019une originalit\u00e9 et d\u2019une l\u00e9g\u00e8ret\u00e9 sans \u00e9gal.<\/p>\n

Cette fois-ci, \u00e0 l’occasion de la f\u00eate des amoureux, c’est l’op\u00e9rateur Ooredoo qui a fait parler de lui en lan\u00e7ant une campagne sur les r\u00e9seaux sociaux, mettant en vedette une box et une \u00ab\u00a0orange\u00a0\u00bb.<\/p>\n

\u00ab\u00a0Nous avons tous un amoureux secret qui ne veut pas nous montrer ses sentiments\u00a0\u00bb, indique le spot, faisant \u00e0 clin d\u2019\u0153il \u00e0 Orange.<\/p>\n

La \u00ab\u00a0guerre\u00a0\u00bb des marques n’est certainement pas exclusive aux op\u00e9rateurs mobiles. Au d\u00e9but du mois, ce sont Audi et BMW qui se sont tacl\u00e9es. Cette derni\u00e8re a mis en place un panneau publicitaire \u00e0 quelques m\u00e8tres d\u2019un point de vente de voitures Audi sur lequel est \u00e9crit \u00ab\u00a0Il n\u2019est jamais trop tard pour changer d\u2019avis.\u00bb. Audi a rapidement ripost\u00e9 en mettant, \u00e0 son tour, un panneau indiquant \u00ab\u00a0LOOOOL, on ne change pas une marque qui gagne\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pour la Saint-Valentin, Ooredoo tacle Orange \u00e0 sa mani\u00e8re<\/p>\n","protected":false},"author":3222,"featured_media":300911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9070],"tags":[2600],"class_list":["post-179379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-guerre"],"yoast_head":"\nPour la Saint-Valentin, Ooredoo tacle Orange \u00e0 sa mani\u00e8re<\/title>\n<meta name=\"description\" content=\"Pour la Saint-Valentin, Ooredoo tacle Orange \u00e0 sa mani\u00e8re\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdo.tn\/fr\/actualite\/tech\/pour-la-saint-valentin-ooredoo-tacle-orange-a-sa-maniere\/179379\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pour la Saint-Valentin, Ooredoo tacle Orange \u00e0 sa mani\u00e8re\" 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