{"id":174811,"date":"2021-06-16T14:45:00","date_gmt":"2021-06-16T14:45:00","guid":{"rendered":"https:\/\/www.webdo.tn\/fr\/blog\/euro-2020-apres-ronaldo-et-le-coca-pogba-ecarte-une-biere-en-conference-de-presse\/174811\/"},"modified":"2025-05-17T17:27:49","modified_gmt":"2025-05-17T17:27:49","slug":"euro-2020-apres-ronaldo-et-le-coca-pogba-ecarte-une-biere-en-conference-de-presse","status":"publish","type":"post","link":"https:\/\/www.webdo.tn\/fr\/actualite\/sport\/euro-2020-apres-ronaldo-et-le-coca-pogba-ecarte-une-biere-en-conference-de-presse\/174811\/","title":{"rendered":"Euro 2020 : Apr\u00e8s Ronaldo et le Coca, Pogba \u00e9carte une bi\u00e8re en conf\u00e9rence de presse"},"content":{"rendered":"<p>Les journ\u00e9es d&rsquo;avant-hier et d&rsquo;hier \u00e0 l&rsquo;Euro 2020 ont \u00e9t\u00e9 particuli\u00e8rement contrariante pour deux des plus gros sponsors de la Coupe d&rsquo;Europe des Nations.<\/p>\n<p>Lors des conf\u00e9rences de presse d&rsquo;avant-match, lundi (Hongrie &#8211; Portugal) et d&rsquo;apr\u00e8s-match, hier (France &#8211; Allemagne), deux joueurs se sont fait remarquer d&rsquo;une mani\u00e8re inattendue.<\/p>\n<p>Cristiano Ronaldo, auteur de deux buts face \u00e0 la Hongrie (victoire 3-0 des Portugais) a \u00e9t\u00e9 convoqu\u00e9 \u00e0 la conf\u00e9rence de presse d&rsquo;avant-match. Il a pris soin d\u2019\u00e9carter deux bouteilles de Coca-Cola (sponsor officiel de l\u2019Euro) hors du champ des cam\u00e9ras avant de r\u00e9pondre aux questions des journalistes.<\/p>\n<p>A la place, il a pr\u00e9f\u00e9r\u00e9 mettre une bouteille d\u2019eau. Un geste qui semblait anodin et qui, pourtant, a eu d\u2019incroyables r\u00e9percussions. La sc\u00e8ne, diffus\u00e9e \u00e0 travers le monde entier, a suscit\u00e9 le buzz. De quoi provoquer une chute en bourse de l\u2019action Coca, de 1.6% \u00e0 New York soit une perte de 4 milliards de dollars en bourse dans la foul\u00e9e pour Coca.<\/p>\n<p>Comme CR7, Paul Pogba a \u00e9galement fait le m\u00e9nage autour de son micro en conf\u00e9rence de presse, apr\u00e8s la victoire de l\u2019\u00e9quipe de France contre l\u2019Allemagne (1-0), hier soir \u00e0 Munich.<\/p>\n<p>Paul Pogba a retir\u00e9 une bouteille de bi\u00e8re Heineken (autre sponsor officiel), plac\u00e9e devant lui avant la conf\u00e9rence de presse. Il l\u2019a plac\u00e9e sous la table afin qu\u2019elle n\u2019apparaisse plus dans le champ des cam\u00e9ras sachant que Paul Pogba, \u00e9tant musulman pratiquant ne boit pas d\u2019alcool. <\/p>\n<p>Toutefois, si Coca-Cola a perdu beaucoup d&rsquo;argent suite au geste de CR7, Heineken jubile, puisque depuis l\u2019\u00e9pisode Pogba, l\u2019action de la marque hollandaise a augment\u00e9e de 1.65%, entra\u00eenant une croissance de sa capitalisation de pr\u00e8s d\u2019un milliard de dollars.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Euro 2020 : Apr\u00e8s Ronaldo et le Coca, Pogba \u00e9carte une bi\u00e8re en conf\u00e9rence de presse<\/p>\n","protected":false},"author":3222,"featured_media":274677,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2593],"tags":[],"class_list":["post-174811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Euro 2020 : Apr\u00e8s Ronaldo et le Coca, Pogba \u00e9carte une bi\u00e8re en conf\u00e9rence de presse<\/title>\n<meta name=\"description\" content=\"Euro 2020 : Apr\u00e8s Ronaldo et le Coca, Pogba \u00e9carte une bi\u00e8re en conf\u00e9rence de presse\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdo.tn\/fr\/actualite\/sport\/euro-2020-apres-ronaldo-et-le-coca-pogba-ecarte-une-biere-en-conference-de-presse\/174811\/\" \/>\n<meta property=\"og:locale\" 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