{"id":173901,"date":"2014-01-21T21:10:00","date_gmt":"2014-01-21T21:10:00","guid":{"rendered":"https:\/\/www.webdo.tn\/fr\/blog\/partenariat-bizarre-samsung-illy-cafe\/179901\/"},"modified":"2025-06-04T18:34:32","modified_gmt":"2025-06-04T18:34:32","slug":"partenariat-bizarre-samsung-illy-cafe","status":"publish","type":"post","link":"https:\/\/www.webdo.tn\/fr\/actualite\/mobile\/partenariat-bizarre-samsung-illy-cafe\/173901\/","title":{"rendered":"Mariage de raison entre Samsung et Illy Caf\u00e9"},"content":{"rendered":"

Un accord de partenariat a \u00e9t\u00e9 conclu entre Samsung et le producteur de caf\u00e9 italien Illy Caf\u00e9. Il s’agit d’une op\u00e9ration de promotion crois\u00e9e entre les deux entreprises sur plusieurs ann\u00e9es.<\/p>\n

Ce partenariat est bizarre \u00e9tant donn\u00e9 l’\u00e9loignement des deux secteurs d’activit\u00e9 de Samsung et Illy Caf\u00e9 m\u00eame si Samsung produit des machines \u00e0 caf\u00e9.<\/p>\n

Aux termes de ce contrat, des boutiques d\u2019Illy Caf\u00e9 \u00e0 Londres seront \u00e9quip\u00e9es par des gadgets Samsung munis d’applications d\u00e9di\u00e9es. Le personnel d\u2019Illy sera form\u00e9 pour assister les visiteurs \u00e0 utiliser ces appareils.<\/p>\n

Les visiteurs pourront ainsi savourer un bon capuccino italien tout en consultant leur facebook ou twitter sur une Galaxy\u00a0tablette. Balader sa tablette dans un caf\u00e9 est devenue une pratique commune. Samsung cible ainsi une client\u00e8le potentielle.<\/p>\n

En contrepartie, Illy caf\u00e9 sera le fournisseur de caf\u00e9 de Samsung dans toutes les expositions et les \u00e9v\u00e8nements organis\u00e9s par la marque sud-cor\u00e9enne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mariage de raison entre Samsung et Illy Caf\u00e9<\/p>\n","protected":false},"author":3222,"featured_media":322075,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11339],"tags":[],"class_list":["post-173901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile"],"yoast_head":"\nMariage de raison entre Samsung et Illy Caf\u00e9<\/title>\n<meta name=\"description\" content=\"Mariage de raison entre Samsung et Illy Caf\u00e9\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webdo.tn\/fr\/actualite\/mobile\/partenariat-bizarre-samsung-illy-cafe\/173901\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mariage de raison entre Samsung et Illy Caf\u00e9\" \/>\n<meta property=\"og:description\" content=\"Mariage de raison entre Samsung et Illy Caf\u00e9\" 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