{"id":173814,"date":"2010-11-04T14:55:00","date_gmt":"2010-11-04T14:55:00","guid":{"rendered":"https:\/\/www.webdo.tn\/fr\/actualite\/blog\/rupture-de-stock-du-windows-phone-reussite-ou-coup-marketing\/173988\/"},"modified":"2025-06-04T21:14:19","modified_gmt":"2025-06-04T21:14:19","slug":"rupture-de-stock-du-windows-phone-reussite-ou-coup-marketing","status":"publish","type":"post","link":"https:\/\/www.webdo.tn\/fr\/actualite\/hardware\/rupture-de-stock-du-windows-phone-reussite-ou-coup-marketing\/173814\/","title":{"rendered":"Rupture de stock du Windows Phone : r\u00e9ussite ou coup marketing ?"},"content":{"rendered":"

Voil\u00e0 deux semaines que les t\u00e9l\u00e9phones \u00e0 syst\u00e8me d’exploitation Windows Phone 7 ont d\u00e9barqu\u00e9 en Europe et en Australie. Retards de livraison, ruptures de stocks, clients m\u00e9contents… ce n’est pas nouveau pour un lancement. C’est m\u00eame devenu tout \u00e0 fait normal : une strat\u00e9gie de marketing ?
\nIl est assez rare qu’un produit High Tech soit lanc\u00e9 en Europe avant les Etats Unis. Pour le Windows Phone, tout est assez bizarre, pas du tout \u00e0 l’am\u00e9ricaine. On ne peut pas bl\u00e2mer Microsoft, il n’est pas constructeur comme l\u2019est Apple pour l\u2019iPhone. Il n\u2019y a aussi pas qu\u2019un seul op\u00e9rateur responsable de la distribution..
\nEt pourtant, tout porte \u00e0 croire que ces retards et ruptures de stock font partie d’une strat\u00e9gie de lancement orchestr\u00e9e par Microsoft.<\/p>\n","protected":false},"excerpt":{"rendered":"

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